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WE BELONG
How we became part of our customers
euroident - euroident.de
euroident is a provider of services in the field of automatic identification and data capture, Auto-ID for short, with locations in Dietmannsried in Allgäu and Grafenrheinfeld near Schweinfurt.
Most people are familiar with barcodes as a sub-sector of this industry. However, few know that Auto-ID has developed into a key technology for the realisation of Industry 4.0.
The euroident sales department says: "We have difficulties presenting our performance to potential new customers!" This is how the challenges were formulated for the start of our cooperation at the end of 2019.
Services
- readyCon first looked at the impact of the services, i.e. what benefits do customers derive from euroident.
- The result: All measures in the Auto-ID area achieve efficiency gains in the dimensions: Time, costs and quality.
- The presentation of efficiency gains forms the core of the marketing strategy.
- Development and launch of the new customer newspaper: The Efficient One
- Structuring and highlighting the efficiency potentials and performance modules based on the newly developed auto-ID data cycle for various industries.
- Creation of subject-specific, search engine optimised articles to improve results in organic search.
- Increase visibility through targeted social media activities in LinkedIn, Xing, Google MyBusiness and YouTube.
Compact
Goal:
1 to 2 new customers for
system solutions per year
Strategy:
Customer acquisition through
Showing the potentials
Measures:
Structuring opportunities and possibilities. Preparing complex content in a simple and understandable way
Result:
In 2020 and 2021, one new customer each was acquired for system solutions.
DO YOU HAVE ANY QUESTIONS?
We look forward to your message
readyCon GmbH & Co. KG
Am Riedtobel 3 - 87509 Immenstadt-Stein
Germany