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GOALS STRATEGY MEASURES
The 3 ingredients for more success
Precise goals - Motivating strategies - Successful measures
Initial conversations with new customers often start like this.
There is usually a captivating clarity about necessary measures.
The opposite is usually the case with goals and strategies.
The detective in us is thus activated.
We ask boldly:
"Why do you think you need this measure?"
"The old ... website / ... brochure / ... sales document doesn't look good anymore!"
or
"What specifically do you want to achieve with this?"
"Well, we want to sell more!"
"So how much are you currently selling and how much more do you want to sell by what date?"
This is a typical conversation we have in our first consultation.
Mostly unnoticed, we help clients move from the action level to the goal level, where our joint journey begins.
Our service modules
I/ MANAGEMENT
1. corporate goals
"The aimless suffers his fate - the aim-conscious shapes it." Immanuel Kant.
2. corporate strategy
Precisely and precisely defined goals form the basis for the development of a strategy.
3. planning of measures
At the action level, the orientation-giving goals and the strategy are often missing.
II/ HUMAN RESOURCES
1. employer branding
The war for talent has radically changed the labour market.
2. staff training
Motivated and qualified sales staff are the prerequisite for sustainable sales success.
3. executive coaching
In contrast to classical consulting, executive coaching is not only about ...
III/ MARKETING STRATEGY
1. marketing planning & strategy
If the marketing strategy fundamentals are in place, the planning of measures within the 4 P's can...
2. positioning
3. martian research
IV/ OFFLINE MARKETING
1. offline visibility
2. corporate design
Telekom is magenta, UPS is brown, DHL is yellow, Milka is purple and readyCon is orange.
3. print marketing
The last Otto catalogue was printed on 4 December 2018. Ikea has decided 2020 ...
V/ ONLINE MARKETING
1. online visibility
Online marketing describes marketing activities that are implemented on the internet.
2. search engine marketing (SEM)
Search engine marketing (SEM) is the generic term for search engine ...
3. content marketing
Content marketing is a marketing technique that uses informative, advisory ...
VI/ DISTRIBUTION
1. lead generation B2B
2. distribution B2B
3. international distribution
Companies can benefit sustainably by investing in international sales.
VII/ DIGITALISATION
1. data management
2. process management
3. customer journey
Our approach
Step 1 "Getting to know each other"
This is how we start a cooperation with you.
We meet for a 1 to 2 hours of charge appointment with the aim of clarifying 2 essential questions:
Question 1: Do we fit together? Is there a wavelength?
Question 2: Can we help you realise your goals?
If both questions are answered with "yes" at the end of the appointment, the process continues.
Step 2 "The foundation
Creation of a clear target, strategy and action basis.
For this purpose, we conduct a one-day strategy workshop with you.
The structure tools:
Goal.triangle, Planner.triangle, Canvas model
The effort:
For small companies, we manage to fill the structure tools with the most important content in one day.
For medium and big companies, the total effort is higher, but even here, after one day, there are basic results and clarity on how to proceed and what effort is required.
Our value proposal:
You invest one day in the future of your company. You receive concrete, usable results with a crystal-clear base for deciding how to proceed.
Our performance philosophy:
We always work in small self-contained units.
You can pause or end the cooperation at any time.
For you, this means: maximum decision-making certainty and flexibility.
Step 3 "Construction of the house"
Would you also like us to accompany you during the implementation of the measures?
There are various possibilities for cooperation here.
From project-related cooperation to the complete takeover of measures, where we act as your external marketing department (see step 4).
Our main services:
- Development of goals, strategies and action plans
- Development of creative concepts
- Content development, SEO text, PR, graphic desing, real and animated videos for websites and social media
- Control and management of external partners (service providers)
- Take over all marketing tasks ...
Step 4 "The building
The external marketing department for you!
Building on the previously created clarity of goals, strategy and measures, we offer you the 4 elements of the external marketing department:
1. Marketing planning
Based on the company's objectives, we develop the marketing goals and from that derive the marketing and cost planning.
We review the status quo in the areas of market analysis, segmentation, target market definition and positioning. From this we develop the marketing mix with the 4 P's:
-Product = What qualitative characteristics does the product have, what new products are planned, at what stage of the product life cycle is the product/range/service?
-Place = How does the product get from the place of production to the consumer? How is distribution organised? What distribution tools are there? How does logistics take place?
-Price = What is the pricing and conditions policy? What is the price positioning?
-Promotion = What communicative measures are there? What is the level of brand awareness?
Depending on the requirements, the planning is supplemented with existing or self-collected market research data. The planned costs are specified with the concretisation of the planned measures.
Marketing planning is an integral part of all further steps. The RS-is and to be compared with result analyses and optimisation proposals is carried out at regular intervals.
2. Marketing strategy
Based on the marketing planning, strategies and implementation concepts are developed with creative briefings. This includes:
- Advertising campaigns.
- Corporate Identity with the disciplines Design, Behaviour and Culture.
- Content strategy (creation of content: text, photo, info-graphics, video).
- Social media strategy
- Customer Relationship Management (CRM)
- Event marketing
- Sales Promotion
- Strategy for online marketing
- eCommerce
3. Measures
In this service area, the strategies and concepts are "translated" into implementation measures. For example, a content strategy results in a multitude of measures:
Keywords are researched, analysed and defined. Research work is carried out to achieve good content. Content planning is created, when which content is published where (e.g. on the website or in social media).
The content is prepared in the form of texts, photos and videos and played out via tools or manually in the various channels: Staff letter/newspaper/email, press, website, email newsletter, social media channels such as LinkedIn, Xing, Instagram and Facebook.
4. Management Control System
By control we mean the management and control of the success of the implementation measures in comparison with the defined goals (KPIs). We use project management instruments with status-quo reports for this purpose. We implement measures within our organisation in the areas of strategy, design and content and with external partners in all other areas. For example, we have a partner for the development of a CRM system (Customer Relationship Management) that maps the individual phases of the customer journey with their various touchpoints. This makes important customer data available and analysable.
All the advantages of an external marketing department at a glance!
Marketing miracles only exist in fairy tales
Bernd Frey, Managing Director readyCon:
In my lectures on marketing, I am often confronted with a prompt:
Now tell us the ultimate trick to win new customers quickly!
Do you want customers to stay with you permanently? Yes!
There is no trick! There is knowledge that is as old as mankind that will help you to permanently win new customers.
Interesting? Yes!
Satisfied customers!
Satisfied customers voluntarily tell people about you. Create the basis for maximum customer satisfaction. The most successful companies know this.
Think of Jeff Bezos of Amazon - he is obsessed with customer satisfaction. Exceed customer expectations and you will be recommended. Cultivate word-of-mouth, i.e. don't leave positive word-of-mouth to chance.
Offer a perfect product or service.
Work permanently on improving your performance. Report on the "more" in your performance. Ask your customers about their satisfaction.
What are the ingredients for success? Doing, courage and perseverance!"
Bernd Frey
Founder & Managing Director readyCon
Our tools:
We use these tools in strategy development.
DO YOU HAVE ANY QUESTIONS?
We look forward to your message
readyCon GmbH & Co. KG
Am Riedtobel 3 - 87509 Immenstadt-Stein
Germany