Developing a corporate strategy means: binding goals and decisions

2. corporate strategy

Precisely and precisely defined goals form the basis for the development of a strategy.

According to Backhaus / Schneider ...
- ... a strategy offers a medium to long-term (flexible) orientation framework for future action.

- ... strategies are the link between goals and operational decisions (measures).

- ... goals are not a component of a strategy, but its guiding reference point.

- ... measures are developed to transform the strategic principle (direction) decisions into concrete actions.

Thus, strategy forms the basis of common, goal-oriented action in an organisation. It manifests itself in a defined framework of action that allows the right decision to be made in all conceivable situations.

But when is a strategy a good strategy? When does it have an activating and motivating effect? How do you formulate and communicate a strategy? How does the strategy become a trigger for creative measures?

The development of effective strategies is one of readyCon's consulting focal points.

An important ingredient for a precise strategy is the positioning from the marketing strategy.

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