1. data management

For SMEs, data-based business strategies can be a real opportunity. If only to position themselves for the future. Data is the new gold. Yet only 20% of SMEs take advantage of the opportunities that arise with a data management strategy.

Entrepreneurs deal with 3 essential questions in this context:
1. What costs should I expect?
2. How can I build up the necessary know-how in the company?
3. Can't I do it without a new digital strategy?

But how can you successfully mine this data gold?
- Create awareness - what value does the resource data represent?
- Develop future scenarios - how does globalisation affect your business? How can you stay ahead of the competition?
- Developing a global view - how can the often very different data sources be brought together and evaluated?

What needs to be done?
- Determine status quo - what is the current situation in organisational and technical terms, see also point 2 Process management status? Where and how are the internal and external touchpoints?
- Create a requirements briefing - what prerequisites must be created? What are the requirements for interface management? What evaluation and cockpit options are there?
- Project management - how, in what time frame and at what cost can the solutions be implemented? What funding is available?

readyCon develops holistic ERP and CRM solutions with a special focus on user-friendliness (usability) and the holistic capture of touchpoints.

Knowledge of the customer journey is crucial for optimised data collection.

DO YOU HAVE ANY QUESTIONS?