1. lead generation B2B
For many newcomers to sales and marketing, the challenge begins with the terminology. Business-to-business (B2B) describes the business relationship between two or more companies. In contrast, B2C, business-to-consumer describes the relationship between a company and a private person (classic end-customer business).
A lead is a contact with an interested party who has voluntarily provided the company with his or her contact details. Leads are thus persons who can be assumed to have a fundamental interest in one's own offer and to whom there is a direct connection and contact possibility. Leads are generated through marketing measures.
In the past, leads were generated primarily at trade fairs and exhibitions. The aim was to collect business cards from interested parties through various campaigns and advertising measures and then to win them over by sending them advertising material and/or by having a sales representative visit them.
Even more so due to the pandemic-related cancellations of events, online lead generation now plays the most important role in B2B lead generation. The leads are gained with so-called lead magnets: For example, by providing a white paper (document with high-quality specialist information on a specific topic), a newsletter with high-quality information or the download option of a checklist.
Once the "fish is hooked", it is important to regularly provide the lead with relevant information within the customer journey and to qualify it further. This is done with the automated sending of standardised and also individual emails. The goal is to develop the lead into a buying customer.
readyCon supports you in lead generation B2B with the development of lead magnets and the complete data collection on the customer journey.
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readyCon GmbH & Co. KG
Am Riedtobel 3 - 87509 Immenstadt-Stein