How to strengthen your own brand with employer branding and become an attractive employer!

1. employer branding

The war for talent has radically changed the labour market. Companies are competing for the high potentials, the qualified young talent. All sectors are now affected by this. While companies used to pick their employees, today it is the other way around. Potential employees are aware of their new position of power. Companies have to go new ways in recruiting. A job advertisement alone is no longer enough today.

Therefore, the company and the brand need to be charged in a targeted manner with the aim of presenting itself positively on the labour market. These measures also lead to higher loyalty and better motivation of the employees already working for the company.

Internal measures
- Project implementation Marketing/Human Resources
- Involvement of employees in employer branding process
- Employee survey / Establishment of feedback culture on employer brand
- Training of employees on the topic of employer brand
- Employees recruit employees (Corporate Influencer)
- Analysis and optimisation of the candidate journey

External measures
- Attractive "Career" landing page on the website
- Establishment of "Career Newsletter"
- Presentation of the staff team
- Highlighting special achievements / interaction
- Use of social media for info transport
- Establishment of staff blogs
- Participation in trade fairs / open days
- Sponsoring schools / universities
- Networking with high potentials

readyCon supports you in the development of an employer branding concept and the implementation of the measures.

DO YOU HAVE ANY QUESTIONS?