Defining corporate goals is a particular challenge for many companies.

1. corporate goals

"The aimless suffers his fate - the aim-conscious shapes it." Immanuel Kant.

Defining corporate goals is a particular challenge for many companies. Often the corporate vision that provides orientation is not available or not formulated precisely enough.

For reasons of simplification, corporate goals are often reduced to turnover targets or percentage turnover growth. This means that the company lacks the important fixed points that are necessary for the development of an effective strategy.

The starting point is the examination - and if necessary - adaptation of the vision. From this, the mission and values are derived.

On this basis, the short, medium and long-term goals are then defined, subdivided according to economic, ecological and social criteria and taking into account the SMART rule (specific, measurable, ambitious, realistic, time-bound).

Often there is intense struggle at management level to formulate the goals. Once they are formulated, they are often but not communicated. Only clearly communicated goals can motivate employees to participate in their realisation. Therefore, it is an important task of management to "translate" the goals into an activating message to the employees.

readyCon supports you in the development of holistic target planning.

Depending on the situation, it may be necessary to conduct market research to determine the exact target.

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