Performance modules

III/ MARKETING STRATEGY

3. market research

In many medium-sized companies, market research falls victim to the lack of financial and human resources. This means that the company lacks important data for the orientation of the company.

This applies in particular to the areas of product and sales. Without market research, decisions are based on previous market knowledge and very often solely on the gut feeling of the decision-makers. However, the markets are in a constant state of change and often faster than one would think possible. Kodak, Nordmende, Grundig, Nokia, A.E.G. and many more have not noticed the market changes or have ignored them.

If you conduct market research in the following areas, you will also be well prepared for future developments:
- Markets: Which mega and industry trends will influence your markets?
- Competition: How are your competitors developing, what are their strengths and weaknesses?
- Product: How can new or further developments be tested in a targeted manner?
- Brand: How is your brand perceived by your target group and generally in the market?
- Target group: What is the profile of your target group? What are the characteristics and needs of the target group?
- Advertising impact: How can campaigns be tested for their effectiveness before they are actually published?
Basically, market research can be divided into primary and secondary market research. In primary market research, data is collected for the first time, e.g. in expert interviews. In secondary market research, existing data is evaluated.

readyCon also takes on individual market research tasks in foreign markets.

Market Research - Marketing Strategy - Services - readyCon - Success through Structure

III/ MARKETING STRATEGY

Marketing Strategy - Services - readyCon - Success through structure
Marketing Planning - Marketing Strategy - Services - readyCon - Success through structure

1. marketing planning & strategy

If the marketing strategy fundamentals are in place, the planning of measures within the 4 P's can...

Positioning - Marketing Strategy - Services - readyCon - Success through structure

2. positioning

Positioning is an important strategic decision, because it forms the signpost ...
Market Research - Marketing Strategy - Services - readyCon - Success through Structure

3. martian research

In many medium-sized companies, market research falls victim to the lack of financial and ...

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