1. marketing planning & strategy

Once the marketing strategy is established, the planning of measures within the 4 P's: Product, Price, Place (logistics/distribution) and Promotion can begin. The marketing budget is derived from the planned measures.
If the basic work is missing, the following steps must be taken:

1.) Market analysis
How is the market developing? What are the trends? Who are the most important competitors?
2.) Segmentation
Into which segments can the market be divided? Product segments, target group segments, price segments
3.) Target market determination
The segments are tested for attractiveness and then it is determined which segment or segments the company will target.
4.) Positioning
How does the company position itself within the target segment? How can the most unique positioning possible be achieved.
5.) Target group(s)
Which target groups are addressed in the target segment with the corresponding positioning? What does the target group or the buyer persona look like?
6.) Marketing objectives
Which marketing objectives are to be achieved within the 4 Ps?
7.) Strategy
What is the overarching marketing strategy for achieving the goals within the 4Ps
8.) Marketing Mix
Determine the measures within the 4Ps.

readyCon can take over individual marketing tasks or, if desired, the entire marketing, including budgeting. readyCon then acts as an external marketing department.

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