2. positioning

The positioning is an important strategic decision, because it is the guidepost and the testing authority for all measures planned in the marketing mix (the 4Ps). For all measures, it is important to check whether the measure fits the defined positioning.

Thus, positioning is of decisive importance for the continuity, meaningfulness and correctness of the measures implemented.

Positioning is carried out for:
- Company
- Business areas
- Products
- Brands

The goal of positioning is to find "the" market gap, i.e. the field in the positioning matrix that is not yet occupied or only occupied by a few competitors.

Thus, with a well-chosen positioning that manifests itself in the marketing mix, one can clearly distinguish oneself from the competitors and thus become relevant and tangible for the target group. The goal of a successful positioning strategy is the unique position compared to competitors on the market.

For the positioning process, the rule applies that the more pointed the positioning, the higher the probability of being perceived by the target group. If you imagine the market as a gel cushion, you will not be able to overcome the resistance to entry with a broad positioning. The problem of many entrepreneurs - they want to enter the market broadly so that they can reach as many people as possible.

readyCon initiates and supports the important positioning process for companies, business areas, products and brands.

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