Performance modules

V/ ONLINE MARKETING

3. content marketing (20%) / content distribution (80%)

Content marketing is a marketing technique that aims to address the target group with informative, advisory and entertaining content in order to convince them of one's own company and its range of services or one's own brand and to win or retain them as customers.

In contrast to advertising techniques such as ads, banners or commercials, content marketing offers useful information, knowledge or entertainment.

Content marketing achieves its goals by profiling the content producer (the company) as an expert, consultant and entertainer who conveys competencies, know-how and value propositions through content.

Content in the sense of content marketing is text, images, information graphics, videos or podcasts. The content is published on the company's own websites, landing pages and apps, blogs and social media platforms. The content can be played out as PR via a press release, white paper or newsletter.

Continuity is crucial for success in content marketing. On the basis of the defined goals, a content plan is created that shows when which content is to be created and through which media it is to be played. The basis for the creation of effective content measures is knowledge of the relevant keywords identified in the keyword analysis.

Content creation is now recognised as important by many companies, but the effort involved is often underestimated. Good content requires research, writing texts, selecting photos, creating videos and graphics.

readyCon takes care of content planning and, if desired, also the creation and playout of content.

Content Marketing - Online Marketing - Services - readyCon - Success through structure

V/ ONLINE MARKETING

Online Marketing - Services - readyCon - Success through structure
Online Visibility - Online Marketing - Services - readyCon - Success through structure

1. online visibility

Online marketing describes marketing activities that are implemented on the internet.

SEM Search Engine Marketing - Online Marketing - Services - readyCon - Success through structure

2. search engine marketing (SEM)

Search engine marketing (SEM) is the generic term for search engine ...

Content Marketing - Online Marketing - Services - readyCon - Success through structure

3. content marketing

Content marketing is a marketing technique that uses informative, advisory ...

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Am Riedtobel 3 - 87509 Immenstadt-Stein
Germany