Performance modules

V/ ONLINE MARKETING

1. online visibility

Online marketing describes marketing activities that are implemented on the internet. For many companies, marketing essentially consists only of online marketing.

Online marketing comprises the following sub-disciplines:
- Website / online shop
- Search engine marketing
- Banner advertising
- E-mail marketing
- Affiliate marketing
- Social media marketing

The big advantage of online marketing compared to offline marketing is its measurability. Almost everything can be measured and recorded. To evaluate the results or successes, target and key performance indicators (KPIs) are defined. This makes it possible to compare the budget used with the results.

Decisive for success in online marketing is the selection of the right offers. However, many companies get lost in the multitude of possibilities; the initial euphoria of starting with social media, for example, is quickly followed by disillusionment when the hoped-for reactions do not materialise. There are plenty of stunted social media presences. But the excessive demands of the medium are also evident in other areas: empty or missing GoogleMyBusiness presentations, websites that have not been updated for years, newsletters that have not been sent out and much more.

This makes it all the more important to maintain the triad of goals, strategy and measures in this area.

readyCon can take on individual online marketing tasks or, if desired, complete online marketing including budgeting.

Online Visibility - Online Marketing - Services - readyCon - Success through structure

V/ ONLINE MARKETING

Online Marketing - Services - readyCon - Success through structure
Online Visibility - Online Marketing - Services - readyCon - Success through structure

1. online visibility

Online marketing describes marketing activities that are implemented on the internet.

SEM Search Engine Marketing - Online Marketing - Services - readyCon - Success through structure

2. search engine marketing (SEM)

Search engine marketing (SEM) is the generic term for search engine ...

Content Marketing - Online Marketing - Services - readyCon - Success through structure

3. content marketing

Content marketing is a marketing technique that uses informative, advisory ...

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