Performance modules

V/ ONLINE MARKETING

2. search engine marketing (SEM)

Search engine marketing (SEM) is the generic term for search engine optimisation (SEO) and search engine advertising (SEA). It thus encompasses the two marketing channels that deal with the generation of search engine traffic and search engine placement. Search engine optimisation (SEO) includes all measures that are suitable for improving the placement of a website in the organic (organic = not paid) search results of search engines and thus increasing traffic to the website. SEO measures can continue to deliver traffic even if no more is invested in the measures.

SEO measures
- Keyword analysis - which keywords are relevant to my business
- Creating or enhancing relevant and unique content(content marketing)
- Using appropriate keywords, title tags or meta descriptions
- Internal/external linking to the website (link building)

Search engine advertising (SEA) is the placement of advertisements on search engine results pages.

SEA measures
- Most relevant provider of search engine advertising on the German-speaking market is Google
- Offer Google AdWords.
- Measure of success: conversion rate, i.e. when interested parties convert into buying customers/newsletter subscribers or similar.

readyCon takes over individual tasks in search engine marketing including SEO and SEA activities.

SEM Search Engine Marketing - Online Marketing - Services - readyCon - Success through structure

V/ ONLINE MARKETING

Online Marketing - Services - readyCon - Success through structure
Online Visibility - Online Marketing - Services - readyCon - Success through structure

1. online visibility

Online marketing describes marketing activities that are implemented on the internet.

SEM Search Engine Marketing - Online Marketing - Services - readyCon - Success through structure

2. search engine marketing (SEM)

Search engine marketing (SEM) is the generic term for search engine ...

Content Marketing - Online Marketing - Services - readyCon - Success through structure

3. content marketing

Content marketing is a marketing technique that uses informative, advisory ...

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readyCon GmbH & Co. KG
Am Riedtobel 3 - 87509 Immenstadt-Stein
Germany